1 Incredible Reason to Buy Lululemon (LULU) Stock in October

The same story has played out countless times: A dominant company faces disruption and chooses to bury its head in the sand. Lululemon Athletica (NASDAQ: LULU), once untouchable atop the athleisure industry, fell into that common trap. Competition from upstarts ate the company's lunch as innovation stalled, and the trend of younger consumers shifting away from the tight leggings that have defined Lululemon's brand was ignored for too long.While Lululemon grew sales by 7% year over year in the second quarter, comparable sales grew by just 1% and declined by 4% in the Americas. New retail stores and international expansion drove revenue higher, but earnings declined amid weak sales in the core U.S. market.Lululemon is undoubtedly struggling, and an uncertain economy isn't helping. But there's one great reason to buy the stock this month: The company has finally come to its senses and set its sights on a revival.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool