Zurück geht es hier Grüezi! Sie wurden auf finanzen.ch, unser Portal für Schweizer Anleger, weitergeleitet.  Zurück geht es hier.
28.04.2025 11:00:12

L’Oréal Powers Up SkinCeuticals’ eShop Growth with Appier’s AI-Driven Advertising and Marketing Solutions


EQS Newswire / 28/04/2025 / 11:00 CET/CEST

HONG KONG SAR - Media OutReach Newswire - 28 April 2025 - Appier, a leading AI-native AdTech and MarTech company, announced its successful collaboration with L'Oréal, which was recognized at the Loyalty & Engagement Awards Hong Kong 2025 in the "Best Use of Customer Insights/Data Analytics" category for the AI-powered transformation of SkinCeuticals' eShop.

625711-L-Ore-al-Appier-SkinCeuti.jpeg
Appier's AI-driven solutions empower L'Oréal to accelerate SkinCeuticals' eShop growth.

This award highlights the success of a full-funnel, data-driven strategy that delivered measurable business outcomes and set a new benchmark for AI applications in beauty e-commerce. In partnership with Omnicom Media Group (OMG) and powered by Appier's Ad Cloud and Personalization Cloud, L'Oréal significantly enhanced SkinCeuticals' marketing performance, achieving a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue.

"Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue contributions while enhancing operational effectiveness," said Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L'Oréal. "From behavior-triggered campaigns and time-limited incentives to advanced segmentation and seamless user journeys, Appier's technology played a crucial role in turning data insights into action."

Appier's AI solutions enabled L'Oréal to strategically identify and engage high-value customer segments. The Ad Cloud applied advanced segmentation, behavioral analysis, and time-sensitive offers to strengthen purchase intent and improve ad efficiency. At the same time, the Smart Conversion Optimizer within the Personalization Cloud identified hesitant users and delivered personalized incentives that maximized coupon performance while protecting profit margins.

These capabilities were further supported by data-informed promotional strategies. L'Oréal scaled back incentives during high-demand periods such as 618 Summer Sale and Double 11, and increased engagement during quieter seasons to maintain conversion momentum. This strategic modulation of intensity helped sustain both growth and profitability.

"We're proud to empower L'Oréal through our AI-driven solutions," said Magic Tu, SVP of Global Sales at Appier. "Our mission is to help businesses turn AI into ROI, and this collaboration with L'Oréal is a strong example of how data and technology can drive measurable impact across the marketing funnel."

As AI becomes a core part of brand strategy, this case highlights the power of combining deep customer insights with intelligent automation, unlocking sustainable growth through innovation.
Hashtag: #Appier #AI #business #MarTech #AdTech #BeautyIndustry #Ecommerce

The issuer is solely responsible for the content of this announcement.

Appier

Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of "Making AI Easy by Making Software Intelligent," Appier's mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange's Prime Market and operates in 17 cities worldwide. Visit www.appier.com for more company information, and ir.appier.com/en/ for more IR information.

225647
News Source: Appier

28/04/2025 Dissemination of a Financial Press Release, transmitted by EQS News.
The issuer is solely responsible for the content of this announcement.

Media archive at www.todayir.com

Analysen zu Appier Group,Inc. Registered Shs

  • Alle
  • Kaufen
  • Hold
  • Verkaufen
  • ?
Zu diesem Datensatz liegen uns leider keine Daten vor.
Eintrag hinzufügen

Erfolgreich hinzugefügt!. Zu Portfolio/Watchlist wechseln.

Es ist ein Fehler aufgetreten!

Kein Portfolio vorhanden. Bitte zusätzlich den Namen des neuen Portfolios angeben. Keine Watchlisten vorhanden. Bitte zusätzlich den Namen der neuen Watchlist angeben.

CHF
Hinzufügen

3 Knaller-Aktien 📈im BX Musterportfolio: Trane Techn., Cintas & Deutsche Boerse mit François Bloch

Im BX Morningcall werden folgende Aktien analysiert und erklärt:
✅ Trane Technologies
✅ Cintas
✅ Deutsche Boerse

Pünktlich zum Börsenstart diskutieren Investment-Stratege François Bloch und Börsen-Experte David Kunz oder Olivia Hähnel über ausgewählte Top-Aktienwerte aus dem BX Musterportfolio.

👉🏽 https://bxplus.ch/bx-musterportfolio/

3 Knaller-Aktien 📈im BX Musterportfolio:

Mini-Futures auf SMI

Typ Stop-Loss Hebel Symbol
Short 12’652.64 18.60 BNRSDU
Short 12’885.09 13.50 SS4MTU
Short 13’354.57 8.78 B02SIU
SMI-Kurs: 12’186.74 28.05.2025 17:30:26
Long 11’717.33 19.68 BX7SBU
Long 11’420.83 13.19 BXGS2U
Long 10’972.94 8.85 BAOSEU
Die Produktdokumentation, d.h. der Prospekt und das Basisinformationsblatt (BIB), sowie Informationen zu Chancen und Risiken, finden Sie unter: https://keyinvest-ch.ubs.com

Börse aktuell - Live Ticker

Zurückhaltung vor NVIDIA-Bilanz und Fed-Protokoll: US-Handel endet mit Verlusten -- SMI schliesst tiefer -- DAX nach Rekordhoch letztlich im Minus -- Asiatische Indizes letztlich im Minus

Der heimische Aktienmarkt zeigte sich im Mittwochshandel tiefer, während der deutsche Leitindex nach einem neuen Rekord ebenfalls in die Verlustzone zurückfiel. Die US-Börsen gaben leicht nach. An den wichtigsten Börsen in Fernost verlief der Handel zur Wochenmitte mit schwacher Tendenz.

finanzen.net News

Datum Titel
{{ARTIKEL.NEWS.HEAD.DATUM | date : "HH:mm" }}
{{ARTIKEL.NEWS.BODY.TITEL}}