EQS-News: Shelly Group scales production for accelerated growth

Shelly Group scales production for accelerated growth

Sofia / Munich, 3 June 2025 – Shelly Group (Ticker SLYG / ISIN: BG1100003166) (“Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, continues to accelerate its expansion at full throttle. As part of its dynamic growth, the Company is significantly increasing the production capacity of its main manufacturing partner and ensuring the next growth spurt is operationally fully supported. The significantly increased capacity provides the basis for accelerated growth in the coming years and underlines the Shelly Group’s aspiration to provide technologically leading products flexibly and in large quantities worldwide.

The production capacity of the principal plant in China is currently around 800,000 units per month. From the second half of 2025, production capacity is to be almost doubled to 1.5 million units per month. A further increase to up to two million units per month is planned for 2026. The additional production capacities will enable a potential sales contribution of up to more than EUR 100 million per year. The costs for the capacity expansion will be borne in full by the Chinese contract manufacturer. By expanding at an early stage and with foresight, the Shelly Group is opening up the scope to further accelerate growth in line with the strongly increasing demand and ongoing international expansion.

Wolfgang Kirsch, Co-CEO of Shelly Group: “More than doubling our production capacity in less than two years is far more than an operational achievement – it is a clear commitment to our ambition to reach the next level of growth. It goes without saying that we are also committed to our medium-term goals up to 2026. We are creating the conditions to further increase our targets and at the same time react flexibly to additional demand. This decision shows the determination with which we are implementing our long-term growth strategy.”

About Shelly Group

Shelly Group SE develops, designs and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smart phones, PCs or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria, Slovenia and Poland as well as in the USA and China, the Shelly Group is globally present.

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