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20.07.2019 18:20:00

Tesla Cuts Prices Again. It's Not Good News.

Earlier this month, Tesla (NASDAQ: TSLA) reported that it delivered a record 95,200 vehicles during the second quarter, bouncing back from a dreadful start to the year. (Deliveries totaled just 63,000 in the first quarter.) It also said that its order backlog increased last quarter. While Tesla hasn't released its full quarterly earnings report yet, this update seemed to indicate that the electric vehicle pioneer was getting itself back on track.However, Tesla rolled out yet another series of price cuts and options adjustments earlier this week. This renews questions about the strength of demand. Furthermore, these changes could have other negative short-term and long-term impacts on Tesla's business.In the latest update to its lineup, Tesla dropped the standard-range versions of the Model S and Model X again, after reintroducing them earlier this year. It has also reduced the price of the long-range variants. On balance, this means that the entry-level Model S price is about $5,000 higher in the U.S. today than it was a week ago. The increase was about $4,000 for the Model X. Customers buying the pricier performance package now get "Ludicrous Mode" included, rather than having to pay $20,000 extra for that option.Continue reading
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