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04.07.2019 14:24:00

Ram Truck Sales Soar Again: Can GM Stay in Second Place?

Fiat Chrysler's (NYSE: FCAU) Ram pickups have been on a tear in the U.S. ever since the company began selling an all-new version of the popular truck for the 2019 model year. Fiat Chrysler has continued to build the older generation of trucks for price-sensitive buyers while simultaneously cashing in on strong demand for the 2019 model, which was named Truck of the Year by Motor Trend.That momentum continued throughout the second quarter but particularly in June. By contrast, General Motors (NYSE: GM) reported another decline in pickup sales last quarter. This allowed Ram to outsell the Chevy Silverado for a second-consecutive quarter. As a result, some pundits are beginning to wonder whether Fiat Chrysler will permanently overtake GM for second place in the U.S. truck market behind industry leader Ford Motor (NYSE: F).The Chevy Silverado has traditionally been the clear No. 2 pickup truck in the U.S., lagging only the fast-selling Ford F-Series lineup. However, Ram has been trying to catch it. In the first quarter of this year, Ram finally overtook its rival, posting sales of 120,026 units (up 15% year over year), while Silverado sales plunged 16%, to 114,313 units.Continue reading
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