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22.08.2019 00:02:00

Netflix Is Angling for Its Piece of This $122 Billion Market

Earlier this year, Comcast's (NASDAQ: CMCSA) Universal Studios said that Netflix's (NASDAQ: NFLX) fan-favorite megahit Stranger Things would be returning to its theme parks as part of its Halloween Horror Nights attraction for the second consecutive year. Universal partnered with Netflix to ensure fans got "authentic representations of the blockbuster series."Theme-park visitors will be able to enjoy key scenes from the supernatural thriller, including the parallel dimension -- The Upside Down -- while coming face-to-face with snarling Demodogs and making their way through iconic locations from the hit show including Chief Hopper's cabin and the Starcourt Mall. While this might all seem like fun and games, it's actually part of a broader initiative by Netflix to tap into a multibillion-dollar merchandising opportunity.Continue reading
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