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28.03.2020 17:26:00

How Nike Plans to Leave Coronavirus in the Dust

The novel coronavirus pandemic has sent a shockwave across the globe, and people have changed the way they live in an attempt to fight the disease. That's leaving companies scurrying to adapt to the new environment, and sellers of consumer goods face particularly difficult challenges. Yet Nike (NYSE: NKE) has been the leader of the athletic apparel industry for decades, and despite the fact that investors haven't been entirely confident about how the shoe giant would navigate the current crisis, it's been able to get through tough times in the past.Coming into Wednesday's fiscal third-quarter financial report from Nike, investors were optimistic that the company's results would be solid, but they worried that going forward, things might be more problematic. Nike admitted that the future is uncertain, but it stands ready to do whatever it takes to preserve the power of its brand and keep customers around the world buying its products.Image source: Nike.Continue reading
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