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19.06.2019 23:00:00

How High Can Starbucks Fly? It All Hinges on One Metric

Who says megarestaurant chains can't be high-octane growth companies? Starbucks (NASDAQ: SBUX) has rocketed 46% higher in the last year as the world's third-largest restaurant chain by number of locations has reignited existing store sales growth. Despite the surge in stock price, though, the coffee shop and retailer can keep climbing if it can demonstrate that its recent momentum in comps is more than just fleeting. Comparable-store sales is a combination of the number of transactions (foot traffic) and ticket size per order at existing stores -- in Starbucks' case, stores that have been open for at least 13 months. For a company with over 30,000 locations worldwide, rising comps is one of the primary ways Starbucks can increase profitable sales. Comps were touch-and-go in 2018. Though the metric ended the year up 2%, there were quarterly declines at times -- especially in the important growth region of China and greater Asia. The annual rate was a deceleration from years past. As early as 2016, Starbucks was still putting up 6% global comps growth. Continue reading
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Basiswert Valor Fälligkeitstag Maximale Rendite p.a.
Coca-Cola / Mondelez International / Starbucks 47334779 06.05.2021 5.42 %

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