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27.03.2020 18:13:57

Former Weight Watchers WW stock upgraded at Morgan Stanley, sees upside after 'cocoon' phase of COVID-19 ends

Shares of WW International Inc. , formerly known as Weight Watchers, rose 0.2% in afternoon trading Friday, after Morgan Stanley upgraded the wellness and weight management company to overweight, citing optimism over the outlook after the effects of the COVID-19 pandemic eventually pass. Analyst Lauren Cassel said that while data suggests new subscriber growth has fallen "precipitously" over the past couple weeks, that weakness could be expected based on the "drastic" changes being made in consumers' lives, and initial feedback on WW's virtual workshops has been positive. And Cassel believes once the "cocoon" phase of the COVID-19-related consumer behavior ends, she sees WW as a potential beneficiary. Cassel expects a heightened focus on health, wellness and weight loss after weeks of gym closures, stress eating and limited physical activity. She believes "WW's value proposition is actually stronger post virus than it was before." The stock has gained 17% this week, after plunging 62% over the previous four weeks, In comparison, the S&P 500 was down 2.5% on Friday but up 11% on the week, after a four-week loss of 31%.Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit for more information on this news.
Weiter zum vollständigen Artikel bei "Market Watch"

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