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19.01.2020 23:05:00

Facebook's Making a Big Change to Its Plans to Monetize WhatsApp

Mark Zuckerberg is making an about face(book) on WhatsApp. As recently as 14 months ago, WhatsApp's management said advertising would be the "primary monetization mode for the company." But now, plans for ads in WhatsApp are on hold, the team that was working on advertising has been disbanded, and their code has been deleted, according to a report from The Wall Street Journal.Facebook (NASDAQ: FB) was planning to start showing ads in WhatsApp Status -- its version of Instagram Stories -- this year, previewing a prototype in May. The company is still holding the potential for ads in Status in its back pocket, but there's no longer a timeline for the feature's release.After acquiring the messaging app for $19 billion in 2014, investors may be wondering how Facebook plans to make money from the service now that it's grown to over 1.5 billion users.Continue reading
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