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19.08.2019 16:55:59

CBS and Viacom: It's Not Enough to Compete With Disney or Netflix

CBS (NYSE: CBS) and Viacom (NASDAQ: VIA) (NASDAQ: VIAB) have agreed in principle to merge. Viacom shareholders will receive 0.59625 CBS shares for each share they own, according to Bloomberg. Viacom CEO Bob Bakish will run the new company, which will be called ViacomCBS. This deal reunites the two companies that were split apart in 2005. It marries the CBS broadcast network and other assets to Viacom's family of cable channels, which includes Comedy Central, Nickelodeon, MTV, Paramount Network, and many other associated channels.The merger gives the combined company a stronger content lineup to offer a digital service that competes with Netflix (NASDAQ: NFLX) and Walt Disney's (NYSE: DIS) upcoming streaming bundle. It's a good start, but the combined list of assets the company now owns still makes it a second-rate competitor at best.Continue reading
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Alphabet Inc. (A) / Apple Inc. / Microsoft Corp. / Netflix Inc. 43126857 08.10.2020 9.82 %

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