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25.06.2019 12:15:00

After Wrangler Spinoff, VF Taps Alibaba for China Expansion

Fresh from spinning off its denim division, VF Corp (NYSE: VFC) is looking to expand further into China by partnering with Alibaba's (NYSE: BABA) Tmall Innovation Center (TMIC) to design products for local customers. Having previously used TMIC to develop products for VF brands like Dickies and Kipling, VF is broadening its collaboration with the Chinese e-commerce giant's research and development arm.VF, which owns a collection of brands that includes The North Face, Timberland, and Vans, will get access to data on the buying habits of Alibaba's 654 million customers and use this data to develop products for one of its fastest-growing international markets. In exchange, the Chinese e-commerce platform will be able to exclusively sell the products on its site for a limited time and gain further insights into seller marketing strategies.It's a win-win, but one Alibaba in particular should benefit from as it continues to establish closer ties with U.S. retailers. Using the Tmall business-to-consumer (B2C) platform to encourage them to enter the Chinese e-commerce market makes the process easy for the retailer and gives Alibaba valuable information.Continue reading
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