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20.07.2019 20:00:00

Adding Beyond Meat to Its Menu Won't Save Blue Apron

When a business is circling the drain the way Blue Apron (NYSE: APRN) is, it will grasp at any lifeline to help make itself look relevant or healthier. The meal-kit company's recent 1-for-15 reverse stock split was just such an attempt -- and by artificially boosting its share price above $1 a stub, it allowed the company to avoid being delisted from the New York Stock Exchange.Partnering with plant-based meat producer Beyond Meat (NASDAQ: BYND) is another. The announcement that Blue Apron would be offering Beyond Burgers in its meal kits is an effort to hitch its wagon to the faux-meat maker's rising star, even though it changes absolutely nothing at the struggling company.Image source: Blue Apron.Continue reading
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